Everything 2BIB does.

Search foods by name and log a serving in a couple of taps. Results are ranked so the entry you actually want comes first, rather than burying it under near-duplicates.

Point the camera at a plate. AI vision identifies each item, estimates portions, and returns a per-item nutrition breakdown you can adjust before logging.

Photograph a nutrition facts panel and OCR reads it exactly as printed — serving size, calories, macros and micronutrients — for packaged foods with no usable barcode.

Scan a packaged food's barcode for an instant match against verified nutrition data. Barcode lookups are unlimited on every plan, including Free.

Type the name of something the database doesn't have and AI estimates its nutrition, then saves it as a food you can reuse. Counts against the Free plan's monthly AI allowance.

Enter calories, macros and serving size by hand for a recipe, a supplement, or anything else you want logged your way. No AI allowance used.

Every entry is tagged to breakfast, lunch, dinner or a snack, on a specific date. Servings are adjustable, and entries can be edited or deleted at any time — including for past days.

The foods you've logged most recently stay one tap away, which is how most repeat meals get logged in practice.

Star the foods you eat constantly and pin them to their own list, independent of how recently you logged them.

A curated shortlist of foods matched to your goal type — protein-dense options for muscle building, high-satiety and high-fibre options for fat loss — surfaced in the app's "For You" section.

Your Total Daily Energy Expenditure is calculated from age, sex, height, weight and activity level, using one of five activity multipliers from sedentary through extra active — not a generic 2,000 kcal default.

Lose weight, gain weight, maintain weight, build muscle, or improve health. The goal changes both your targets and how progress is scored, rather than just relabelling the same numbers.

Each plan sets a daily calorie target plus protein, carb and fat targets in grams, derived from your TDEE and the direction of your goal.

An AI-generated plan breaks the goal into weekly milestones, each with a target weight, its own calorie and macro targets, and plain-English tips for that week.

Logged weight is compared against the milestone you should have hit. When actual progress deviates from plan, upcoming weeks are adjusted automatically — no manual recalculation, and no plan that quietly goes stale.

Set a goal weight and a date and the plan is built backwards from there, at a rate the milestones can actually support.

Awarded for landing in the right band for your goal. Weight-loss goals score full marks at or under target and lose points for going over; muscle-building goals penalise undereating instead.

Ten points each for protein, carbs and fat against their targets, scored in the direction your goal cares about.

Water plus the hydration-adjusted contribution of everything else you drank, measured against your body-weight-derived target.

Points for actually logging meals, scaling up to three or more. A perfect day you didn't record isn't a tracked day.

The composite score maps to a band from "Just Starting" up to "Excellent", with 80 and above counting as a great day, and the score is charted over time alongside your other trends.

Any past day reconstructed in full — every entry, by meal, with that day's totals against that day's targets.

Calories and macros charted over time, alongside weight and Wellness Score, so a bad week is visible as a shape rather than a set of numbers you have to hold in your head.

The Free plan keeps the last seven days of history available — enough to see the current week, and to judge whether tracking is working for you.

Pro removes the seven-day window, so months of logging stay queryable and long-run trends actually have data behind them.

Weigh-ins, water and drinks each keep their own history and date-range views, independent of the food log.

Coaches, clinics and wellness brands create a group, then manage their clients' nutrition inside it as a single account rather than a spreadsheet of separate logins.

Members join through a shareable invite link. They sign up, land in the group automatically, and have Pro unlocked without any per-seat admin work.

Group membership grants Pro features to everyone in it, regardless of their personal plan, for as long as the group's subscription is active.

A custom group name, logo and primary colour are applied across the whole interface — web and mobile — so clients see your brand rather than ours.

Admins can open any member's nutrition history, individual food logs and weight progress, which is the view a coach actually needs before a check-in.

A roll-up of who logged today and how members' weigh-ins are trending, so the clients who have gone quiet are visible without opening each profile.

A feed of group activity for admins, with a mark-all-seen action, so new joins and check-ins don't have to be discovered by chance.

Separate admin and member roles with appropriate permissions, plus promoting, demoting and removing members, and a seat limit tied to the group's plan.

Food, water and drink logging, calorie and macro tracking, unlimited barcode scanning and database search, 7 days of unlimited AI scans then 7 per month, and 7-day history.

Unlimited AI scans, goals with adaptive TDEE targets and weekly action plans, automatic recalibration, full history, auto-daily logs and wellness check-ins.

The same Pro feature set billed annually, which works out at a 58% saving against paying monthly.

Starter for up to 10 members at $49/month, Team for up to 50 at $179/month, and Business for up to 100 at $299/month — each including Pro for every member and white-label branding. Beyond 100 members, contact us.

Web subscriptions run through Stripe with a self-service billing portal; iOS purchases run through the App Store and Android through Google Play, each managed in that store's own subscription settings. Group plans are purchased on the web.